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Quick
Articles by Candice Fort
| Oct.
2, 2009 |
Finding
your Edge
Bob Parson, CEO of Go
Daddy, has a video
blog dealing with this
subject. His video has inspired me to write this
message to
you.
I dare to say not everyone is looking to build million dollar
companies. The American way does not have to be wrought with
the
stresses of acquiring and maintaining a “keep up with the
Jones’” lifestyle. Still, success at any
measure
has common
qualities. Having an edge is one of them. Whether your target
customer is the average Joe or a niche market that specializes in the
obscure, having an edge propels the sell. The key is catering to the
needs of your target market in tangible, measurable ways that your
customers recognize and appreciate.
Discover your edge, talk to your customers and competitors, find out
what they need and want. Promote your edge, put it out
there!
While you work it have tangible measurements in place- you need to know
what works. Above all define and enjoy success on
your own
terms.
Candice
619-459-1134
www.fortsupport.com
candice@fortsupport.net
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